Pfizer requested our services, to help create a product and service, that would encourage patients to get their Clostridioides difficile (C.Diff) vaccine, or in short, the CDVx. An infection that can be potentially fatal, but one that the public does not have widespread awareness of its dangers.
Pfizer
Storyboard Pitch Animations
Overview
Team
Justin de los Angeles
Hunter Grove
Eudi Paz
Rodrigo Narcisco
Nicole Shadman
Role
- Motion Designer
- Visual Designer
- Illustrator
- Researcher
Initial Problem
Pfizer came to us with two problems. They had created a new vaccine called CDVx, for a dangerous infection called, Clostridioides difficile. But they have had difficulties, getting people to take the vaccine, due to numerous issues related to education on the dangers of the infection, personal feelings about vaccinations, and just understanding the logistics of being able to sign up and actually get the vaccine.
Goal
Our goal was to help Pfizer create two services. One service that would create community empowerment, to live healthy lives, and to encourage vaccinations. The second service was to create a service that would help Pfizer to streamline the vaccination production and distribution process.
Service and Product Pitches
For delivery, we provided two services to Pfizer, that would help both vaccination distribution, and improve community empowerment to take control of their physical health. Due to proprietary information, I can’t go in-depth in terms of the research that was done with existing patients and users, I am however, able to showcase my designs and animations that were used to pitch our service ideas to Pfizer.
Service 1: Smart Supply
A service that increases accessibility of vaccines for consumers by alleviating the burden on HCPs of high upfront costs and inventory management.
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Service 2: Shield
Pfizer delivers vaccinations, infection prevention services, and rewards to health facilities, community centers, and the home by partnering with health service providers (e.g., PillPack, IDN).
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Smart Supply Pitch Animations
Multiple animations that were created, to pitch the Smart Supply Service to Pfizer.
Step 1: A tailored welcome to flexible payment and replenishment
Step 2: Automated inventory management
Step 3: Insights that help manage demand at the office or at the pharmacy
Step 4: Improved interactions and clarity for patients
Shield Pitch Animations
Multiple animations that were created, to pitch the Shield Service to Pfizer.
Step 1: Infection prevention practices connected to existing memberships
Step 2: Communication in the most convenient moments
Step 3: Enhanced vaccination services in places frequented
Step 4: Vaccine access across participating community centers
Project Learnings/Future Opportunities
The client was incredibly satisfied with the pitch, and if there were any future opportunities, it would most likely be, to ideate and pitch new concepts. Learnings to keep in mind, were to always design and keep the file ready, to be repurposed for numerous other brand materials.