FCB Global
Lincoln Financial - Love4tomorrow
Tablet App, Digital Advertisement
Agency
Overview
Lincoln Financial is an insurance corporation that
helps empower American citizens to find the coverage
that they need for themselves, and for their loved ones.
Team
Justin de los Angeles
Justin Batten
Ricky Lu
Steve Kashtan
Role
Product Designer
Initial Problem
We were assigned to create a rewards program application for Lincoln Financial users, and to promote Lincoln Financial’s Love4tomorrow campaign. A campaign that promotes the love that individuals have for their families, how far those individuals will go to provide for their loved ones, and how Lincoln Financial can help provide those individuals with the tools and applications that they need to take care of them.
Goal
Our objective was to create a Tablet App that would allow Lincoln Financial members to use online points given by LFG, as a way to purchase recurring gifts for family members that are under their insurance plan. We were also in charge of using digital ad space as a way to promote the Love4tomorrow campaign.
UX Process and Methods
Love Always Tablet Application
Hi-Fidelity Wireframes
Digital Advertisement
Next Steps/Future Opportunities
Next steps will be to test the current Tablet Application with users, to uncover specific pain points and needs, along with eventually expanding the application for mobile and desktop use.